Developed with younger eco-conscious consumers in mind, Holland & Barrett (H&B) has introduced a superfood-infused skincare range called Pip & Pod, formulated to nourish skin with active and ethically sourced ingredients.
Providing ‘five-a-day for your face’ the new H&B collection spans 11 products to help customers curate a regime best suited to their individual skin needs, including scrubs, cleansers, glow drops, serums, masks and facial mists.
Offering the antioxidant benefits of vitamins C and E, the complexion-boosting ingredients include kiwi, kakadu plum, cucumber, mint, kale and blueberry to leave skin feeling fresh and glowing. Some of the range incorporate kiwi and raspberry seeds that would otherwise have gone to waste.
“We’re delighted to launch Pip & Pod, our most colourful and vibrant range so far, adding it to our growing conscious beauty range,” says Laura Moore, the retailer’s senior beauty manager. “Pip & Pod helps us reach younger eco-conscious customers with superfoods-packed skincare products that care for their skin. We can’t wait to hear what they think.”
Designed to offer a more affordable natural skincare option on the high street, the products are vegan, cruelty-free and come in recyclable packaging.
The launch marks 20 years since natural and sustainable beauty products first appeared on the retailer’s shelves.