Giovanni’s 40th year anniversary celebrations were boosted when its recently launched 2chic Frizz Be Gone Hot Oil Treatment won Best New Haircare Product at Natural & Organic Products Europe in April.
2chic Frizz Be Gone smoothes and moisturizes hair that has a tendency to be frizzy with a combination of shea butter, sweet almond, macadamia, argan, baobab, moringa, jojoba, and coconut oils to hydrate each strand, leaving hair shiny, smooth and controlled, without being weighed down.
Tapping into the hair oil treatment trend the new product offers a sulphate-free solution with no surfactants that can dull, strip colour or damage hair. 100% colour-safe, paraben-free, and cruelty-free, the treatment is made with a blend of USDA-certified organic ingredients.
The new hot oil treatment comes in a carton of 12 pouches, which opens up to be an on-shelf caddy. The pouches can be heated up using a microwave or cooker.