INTIMINA gets Sainsbury’s listing

Women’s intimate health brand INTIMINA has announced a new partnership with the UK multiple Sainsbury’s.

Sainsbury’s will be selling two of INTIMINA’s most popular menstrual cups from 5 November in over 200 of its stores across the UK, this first time the supermarket has offered these products.

Sainsbury’s will stock INTIMINA’s starter cup the Lily Cup One as well as the Lily Cup B, a cup suitable for post childbirth.

“We are excited to be able to bring INTIMINA to the masses and allow every woman the opportunity to make the choice that is best suited to them when it comes to their intimate health,” comments Rachael Nsofor, the brand’s UK general manager. “This partnership with Sainsbury’s will allow us to continue to break taboos by encouraging women of all ages and backgrounds to join the conversation.”