NATRUE launches new-look website


NATRUE’s refreshed website has gone live to provide a more navigable site along with new and updated sections, features and functionality.

The redesign aims to make information clearer and more accessible for consumers, NATRUE members, and the manufacturers and producers who use its label.

Fresh features include a timeline detailing the milestones in NATRUE’s history as well as a section offering a series of infographics around the association’s behind the scenes work.

In addition, visitors can access an interactive map that highlights the brands and certified products that are available in different countries. The directory of NATRUE-certified products enables consumers to easily search for specific products or categories by country and to check a product’s certification level.

Two new certification guides have also been added to the site to guide producers through the certification procedure, and it is now easier to download factsheets and positional papers on topics related to the NATRUE Standard.

“NATRUE’s new look website provides both consumers and companies with greater detail concerning NATRUE’s history, diverse activities, and certified products, raw materials and brands carrying the NATRUE seal,” said Dr Mark Smith, NATRUE’s director general. “Transparency and communication work hand in hand, and access for consumers to high-quality information is a fundamental commitment of NATRUE. To facilitate user engagement, we have improved access to content and visuals to assist all stakeholders who support our mission and who choose and trust in the NATRUE Label as a reference point for authenticity around the globe.”