Weleda sponsored The Model Zone at London Fashion Week again this month (15-19 September 2017), for the tenth year.
The British Fashion Council project is the official London Fashion Week zone where models can rest and recharge their batteries between fittings and shows.
Weleda’s team of beauty therapists – Nisha Jani, Amanda Bucher, Rachael Leffman, Siobhan O’Connor, Suzi Brown and Neva Brahmbhatt – were on hand to offer revitalising treatments and massages, plus natural skincare advice. Weleda pharmacist and homeopath Evelyn Liddell was also available for holistic health consultations.
The models took home a Model Zone goody bag containing treats including Weleda Skin Food, Almond Sensitive Skin Hand Cream, an organic Pomegranate Nail Pen, Pomegranate 24h Roll-on Deodorant and Weleda’s new Rose Tinted Lip Balm.
The bathrooms in The Model Zone were stocked with Weleda organic soaps and body washes, toothpaste and deodorants, plus the brand’s Jardin De Vie collection of natural fragrances.
Make-up artist Verity Cumming, who used Weleda skincare on all the Emma Charles models, commented: “I am such a fan of Weleda Skin Food, and Almond Soothing Facial Cream, and I notice models immediately relaxing when they recognise them on my makeup station! During fashion week, they go through constant make-up changes, leaving their skin feeling sensitive and sore. Some products can be especially harsh on the skin, but these delicious all-natural creams are soothing and calming, as well as working as beautiful primers for makeup application.
“Skin Food is my multifunctional hero, acting as the perfect sheeny highlighter. I prep first with Weleda Almond Soothing Facial Oil and Almond Soothing Facial Cream. I then pat a little Weleda Skin Food onto the cheekbones and add a swish to the bow the lip to create a beautiful natural highlight.”
Weleda also sponsored the London-based fashion designer Paula Knorr during the week.