STELLA by Stella McCartney is a three-strong collection of ‘natural, effective and responsible’ skincare essentials developed by the English fashion designer in collaboration with LVMH’s beauty division.

Created to offer an ‘alternative to luxury skincare’ – Alter-Care – the vegan and cruelty-free ‘conscious luxury’ line is said to mark a new approach to skincare that ‘supports caring for ourselves and Mother Earth in perfect harmony’.

The products – Reset Cleanser, Alter-Care Serum and Restore Cream – offer clinically-proven results while working in harmony with the skin, supporting regeneration and protection and are made with at least 99% natural-origin ingredients.

The brand says that the entire product lifecycle has been challenged to minimize its impact and all formulas and each SKU is available in an eco-conscious refill.

The line is scented with High Cliff, created in collaboration with perfumer Francis Kurkdjian, founder and artistic director of Maison Francis Kurkdjian and perfume creation director of Parfums Christian Dior.

“We set out with an idea, and because we didn’t want to compromise – on outstanding results, the origin of our ingredients, and, of course, ensuring we minimised our impact on Mother Earth – we kept on trying,” says McCartney. “We worked hard for almost three years with LVMH constantly evolving and aiming for what I felt was possible: rooted in nature, truly effective and responsible skincare. It’s a game changer and I want to share it with everyone.  I believe the consumer needs to know there’s another way, that they have a choice.”

Adds Antoine Arnault, image and environment, LVMH: “I am delighted that Stella McCartney, after pioneering a sustainable and responsible luxury fashion, is now partnering with LVMH, committed to change the codes of cosmetics, the packaging and the ingredients. The launch of STELLA by Stella McCartney perfectly resonates with the Group’s longstanding commitment toward sustainability and we are proud to support it.”

1% of the net sales of STELLA skincare will be donated to support the conservation NGO Wetlands International.