This year’s 30 under 30 list has been published, revealing 30 of the most influential names working in the natural products sector today – the young talent set to drive the industry towards growth with innovation and passion.

What does the future of the natural health sector look like? Over the following few pages you’ll get to meet it personally, as our much-anticipated 30 under 30 rundown returns for 2022. Nominated by colleagues and hand-picked by our panel of industry judges, dive in and discover the names and faces that will be shaping every health store category through the 2020s and beyond. Simply put, if these bright sparks aren’t already on your radar, it’s time to remedy that right now.

If there’s ever been a period that demands fresh thinking, then we’re living through it

If there’s ever been a period that demands fresh thinking, then we’re living through it. The last few years have seen the unprecedented become commonplace as COVID-19 transformed the industry and brought digital to the fore. More than ever, we need young talent who can bring their unique experience to the table to disrupt, innovate and deliver products that draw on the past while looking to the future.

Today’s savvy consumers are better educated on health and understand the need for sustainable business. And the passion and knowledge of natural advocates like these will help steer them towards impressive lines that are better for people and the planet.

Congratulations to everyone featured – here’s to an amazing career ahead!

View the full list here.