If you had to pick the people that represent the modern face of natural beauty – who would they be? That’s the question that we pose to the industry every year for our Who’s Who in Natural Beauty feature.
Key buyers, manufacturers, consultants, PRs and beauty journalists all have their say. And, if you work in the natural beauty trade, you can too.
We’ll soon be releasing details of how you can vote for our 2012 list. But meanwhile, to whet your appetite, here’s the current top five…
1. Simon Duffy and Rhodri Ferrier
Simon and Rhodri know the modern way to reach men’s hearts – via their smart phones. Savvy online marketing (backed by great products) has seen the boys’ Fairtrade-certified brand set the standard for ethical male grooming.
2. Samantha Burlton
On-line, and in-store, Samantha Burton’s SoOrganic brand was one of the first to offer consumers a ‘top to toe’ organic lifestyle. At the time of writing SoOrganic’s online wing is taking a break – but it continues through the stores and mail order.
3. Charlotte Vohtz
Green People, founder
After Green People found its niche through mixing fair trade ideals with quality organic products, Charlotte has continued to push the boundaries of the natural category. Right now the brand is making waves with male consumers thanks to its re-launched Organic Homme range.
4. Kirstie Allen and Luke Sherrif
Pinks Boutique, co-founders
Kirstie and Luke have been helping salon owners to ‘think pink’ through their exclusive training programmes which spread the benefits of organic treatments. Now the brand is going international, with the launch of Pinks Boutique in Norway.
5. Abi & Margaret Weeds
Essential Care, co-founders
Known for their industry firsts, Abi and Margaret were the people behind the original Soil Association-certified organic shampoo. This pioneering spirit continues with their latest line – a make-up range that meets both Fairtrade and Soil Association standards.