Challenging the lack of innovation in the sexual wellness category and aiming to cater to the unmet needs of consumers, Roam has created a range of inclusive Skin Tone Condoms, described as a ‘world first in sex care’.

Prioritizing inclusivity, the new condoms come available in four tones – Dark Brown, Medium Brown, Light Brown and Original Latex – to provide customers with a more diverse choice.

Made in the UK, Roam’s Skin Tone Condoms are dermatologically tested, PH balanced and made using 100% natural ingredients. They use up to 40% less plastic than traditional condom foils in a reflection of its mission to be ‘better for pleasure, people and the planet’ and are produced using sustainable, vegan ‘Fair Rubber’ and RRI latex.

“We are really proud to be creating noise in the market like never before with the launch of our Skin Tone Condoms,” commented a spokesperson from the brand. “This world first presents a choice that has never existed before within the sex care category, and challenges legacy brands who have failed to address nuanced needs of all sexually active communities. Designed with the best materials to be the perfect balance between sensation and safety to protect your pleasure and community.”

For every Skin Tone Condom purchased, Roam gives a condom back (Buy 1 Give 1) in partnership with UK sexual health and wellbeing charity Brook which is helping to unlock contraception access in communities where sex is more stigmatized.

The condoms are initially launching into retail via Boots and Superdrug.