BetterYou is powering the Rugby Super League champions Leeds Rhinos with its range of transdermal magnesium and oral vitamin spray supplements.
The partnership sees the natural supplements company provide the players with the key nutrients and minerals they need to improve performance and enhance recovery and also gives the players access to the cutting-edge vitamin and mineral testing partnerships BetterYou has with the NHS and the Mineral Check laboratory. This offers the team’s performance and conditioning coaches a detailed analysis of the vitamin and mineral breakdown of each player, enabling BetterYou to create a bespoke supplementation plan for each player to maximize their performance.
“We’re immensely proud to be supporting a local team who are at the top of their game,” says Andrew Thomas, founder and MD of BetterYou. “It’s fascinating to see how building our transdermal magnesium and oral vitamin spray products into their daily routine, can impact on the players athletic performance, recovery and even quality of sleep.
“Elite athletes have long been advocates of the power of our magnesium products. Athletic endurance and strength performance increase significantly when a large amount of magnesium is given to the body. Even a small shortfall in magnesium intake can seriously impair athletic performance and increase chance of injury.
It’s fascinating to see how building our transdermal magnesium and oral vitamin spray products into their daily routine, can impact on the players athletic performance, recovery and even quality of sleep.
“We are also supplementing the players with vitamins D, K2 (MK-7) and B12, which are vital for bone and heart health along with building immunity and boosting energy levels.”
Dr Jason Davidson, head of athletic performance at Leeds Rhinos, adds: “It’s important that the guys recover properly after games and training to ensure they can perform at their best. BetterYou Magnesium is an essential part of the team’s recovery and performance preparations. It helps them relieve muscle tension, increases their strength, supports energy production, and aids with sleep.
“Our partnership with BetterYou has allowed us to get an in-depth understanding of each players nutrient requirements, helping us to tailor their vitamin and mineral supplementation to ensure they are in peak condition. The purity of the source, quality, and effectiveness of the products are what makes BetterYou products superior to anything else on the market. Our players deserve the best and that is exactly what they are getting.”
BetterYou will be supporting the first team on their trip to the 2018 World Club Challenge in Melbourne in February. The company will be providing sleep bundles to help with the players’ jet lag and to boost energy levels during the trip.