Gut health food brand Bio&Me – which last year trebled its sales to £3 million retail – has closed a £1.4 million funding round supported by investors including Spurs striker and England captain Harry Kane.
Commenting on the investment, Kane says: “As a professional footballer, good nutrition and diet are very important to me. Bio&Me’s growth trajectory has been phenomenal, and I’m thrilled to be playing a part in the brand’s next chapter.”
Bio&Me co-founder Dr Megan Rossi adds: “We’re delighted that Harry is coming onboard as one of our investors. As a dietitian and a scientist, it’s always been my mission to close the gap on great tasting food that also truly delivers on its health claims. I believe that’s what makes Bio&Me such an exciting proposition for consumers and investors alike.”
The funding round was guided by Bio&Me’s lead investor and serial FMCG entrepreneur, Giles Brook, who comments: “Consumer health and wellness start from within, and I firmly believe gut health will eclipse protein as the next global macro consumer trend. Bio&Me’s meteoric rise has been driven by Megan and her team bringing that all-important authenticity and validation. The fact we were over-subscribed and closed the investment round within 72 hours is testament to the belief in the category and Bio&Me. Exciting times ahead!”
The Bio&Me range carries the EFSA-approved ‘Good for your gut’ health claim and comprises gut-loving porridges, granolas and live yoghurts. The brand will use the funds raised to fuel what it calls an ambitious growth strategy which includes ‘significant innovation in the cereal aisle’ and entrance into different food and beverage categories.