Over 100,000 meals have now been saved from going to waste through the collaboration between retailer Central England Co-op (CEC) and food saving app Too Good To Go.

The initiative, which recently celebrated its first anniversary, enables CEC customers and members to pick up a Magic Bag of discounted food at the end of the day to help avoid it going to waste.The scheme has been rolled out across CEC’s 260-plus food stores where customers and members can use the free Too Good To Go mobile app to purchase a surprise Magic Bag which contains at least £12 worth of food for just £4.

Claire Koziol, CEC head of trading operations, comments. “It’s fantastic that after one year of the partnership with Too Good To Go we’ve now hit the milestone of 100,000 meals saved. It is making a major difference in our aim to create a sustainable society for all.”

It is making a major difference in our aim to create a sustainable society for all

“I’m thrilled to have reached this incredible milestone with Central England Co-Op,” adds Sophie Trueman, MD UK & Ireland at Too Good To Go. “Central England’s Co-op’s ongoing commitment to fighting food waste has made them the perfect partner for us, and it’s amazing to see the significant impact we are driving together.

“At Too Good To Go, we want to make it simple and easy to access quality food for a more affordable price, and to do so in way that does right by our planet too. There are huge benefits to tackling food waste, both for our environment and for individuals’ spending, and I can’t wait to see our partnership with CEC continue to flourish as we rescue even more good food from going to waste.”

Earlier this year, CEC and Too Good to Go joined together to demonstrate the scale of the UK’s food waste problem during Food Waste Action Week by erecting three giant sculptures of the UK’s most wasted food items outside its Boley Park food store in Lichfield.