3 Sinners confess to guilt-free cookies

New cookie brand 3 Sinners is to launch shortly with the aim of making it easier for people to reduce their daily sugar consumption.

3 Sinners cookies contain protein and fibre-rich natural ingredients with no sugar or gluten. Ingredients used include dairy and nut proteins, cacao, unsweetened dark chocolate, chicory root fibre, unsweetened desiccated coconut, nuts and seeds.

The start-up company says it wants to take a light-hearted, risqué approach with the brand in order to better connect with today’s consumers – and it’s taking this right through to its product names which include: the Cookie-Gasm You Won’t Forget Your First One; the Warning! Huge Nuts. Adults Only Cookie; and the My Place or Yours? Cookie.

On Wednesday (22 July) the brand is opening up a pre-sale pop-up store, themed ‘The new way to cheat’ on Indiegogo where it is challenging 500 people to cheat on their cravings and have a 28 day affair with a cookie.