Helen’s readies brand new look

Gluten-free brand Helen’s is launching its new look later this month along with some new products.

Helen’s, which produces value-added seeds and gluten-free pre-mixes for retail and food service, is adding to its range Breakfast Protein Crunch and Savoury Seed Crunchers, which it says are ideal for the on-the-go sector.

Helen’s existing range of Seeds for Cereals and Linseed Crunch is also being rebranded as Breakfast Seeds toppings and will include: Milled Linseed Mix with Goji Berries; Milled Linseed Mix with Chia & Hemp; Protein Crunch with Raspberries; and Linseed Crunch with Cranberries & Almond.

“2015 is going to be our biggest year yet with the hope of inspiring our customers to eat well and maintain a healthy lifestyle,” said Helen O’Dowd, nutritionist and founder of Helen’s.

The new look is part of Helen’s ongoing business strategy and is about creating a brand for Helen’s. New packaging will be rolled out throughout the year and the brand will be reflected on all marketing material.