Viridian Nutrition is launching its first ever advertising campaign on the London buses.
Featuring the company’s best-selling High Five Multivitamin & Mineral, the campaign is aimed at raising brand awareness and have an impact particularly within the M25, but also outwards via any travellers through the London region.
The high impact outdoor campaign supports Viridian’s national print media campaigns in The Independent newspaper, the Big Issue, Natural health, Health & Fitness, Spa Secrets, Positive News, What Doctors Don’t Tell You and the Green Parent.
Cheryl Thallon, Viridian Nutrition managing director, told NP: “Viridian is experiencing excellent growth in 2011 and we are re-investing back into marketing to increase footfall in our specialist health stockists this autumn and winter. With a fresh new design, improved point of sale materials and increased advertising spend, Viridian is set to continue on an upward trend.”