New brand enters burgeoning baby market

New natural brand Thea offers a fresh take on the growing baby care market with a new organic range aimed at mothers and babies.

Each product in the collection is designed to help look after delicate skin and offers exotic ingredients and oils that promote relaxation and aid sleep.

At the core of the range are three baby products – a Pure Jojoba and Chamomile 2 in 1 Baby Shampoo, an Organic Aloe & Rosehip 2 in 1 Calming Bath & Baby Wash and an Organic Coconut & Lavender Soothing Top to Toe Baby Lotion.

The range is complemented by toning crèmes, foot and hand products and beauty butter created to pamper mums-to-be. All products are paraben-free and contain no artificial fragrances or potentially harmful substances.

Thea is the brainchild of founder Althea Tomlin – a science graduate who uses African influences as her inspiration. The mother and baby range is backed by a plethora of other products in various natural beauty categories – including skincare, male grooming and a professional range aimed at spas and salons.