On the show floor – Ecover

Jim Manson
1 Min Read

Health store staple Ecover is here on the show floor at Natural & Organic Products Europe to promote its growing range of eco friendly household products.

Steve Mitchell (pictured) explained how the brand has expanded to include the Mizu range of shower gel, hand wash, hand cream and body lotions. Its core collection has also benefitted from its Feel Good Cleaning marketing campaign.

“We’re talking to people about our Zero range which launches in the UK in July,” says Mitchell.

“It’s a range of cleaning products with no fragrances, enzymes or colourants that should be a major plus for health stores.”

Mizu range of Shower Gels, Body Lotions, Hand Washes and Hand Cream make skin feel soft and nurtured. Their mild formulas are made from plant and mineral based ingredients that clean gently and moisturise deeply.

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.
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