Pomegranate goes super premium

A new ‘super premium’ pure pomegranate juice has been launched in the UK market exclusively to independent retailers.

Rimon, which is hebrew for ‘pomegranate’, is sourced direct from a family producer located in the Galilee Mountains of Israel. The brand’s premium feel is reflected both in its price (the RRP is £3.99 for 275ml) and its health claims – Rimon’s antioxidant capacity is claimed to be more than double that of similar juice drinks.