Following a recent private investment in the company, paleo bar brand Primal Pantry is diving into the sports world, recently naming several partnerships with sports and fitness personalities.
Company director Suzie Walker comments: “We wanted to partner with individuals who weren’t full-time professionals, but rather athletes who have worked hard to achieve their dreams. People whose achievements are in reach of the everyday person on the street if they put their bodies and minds to the task at hand. We feel this best represents our brand ethos – Primal Pantry bars aren’t going to make you a superstar overnight, but if you train hard and have a sensible diet, which includes raw natural foods like PP bars, then you’ll be a step closer to achieving your dreams.”
Primal Pantry’s new ambassadors include: Elise Quarrington, a student midwife who has just qualified for the Triathlete World Championships and Sarah Cooksey, an amateur horse rider who is hoping to make her mark in this year’s Mongol Derby, the world’s longest and toughest horse race across Mongolia.