Scheckter's targets pole position as sales take off

Scheckter’s OrganicEnergy, the energy drink brand launched by former racing driver Toby Scheckter, is rapidly accelerating into the fast lane

Scheckter told us that the brand, first unveiled at Natural & Organic Products Europe in April, is already the number one energy drink in Planet Organic and rapidly gaining sales across the health and nutrition channel.

“Many people want an alternative to tea or coffee for a ‘pick-me-up’ and our drink really appeals to healthy people that work hard, and enjoy fitness,” he explained.

Scheckter’s, believed to be the world’s first certified organic energy drink, is benefiting from a growing demand for healthy energy drinks from the ranks of overworked Brits. Having picked up a gold Great Taste award, the drinks — which include raw green coffee, pomegranate,  elderberry and ginseng — are also wowing health conscious foodies.