Natural sugar alternative brand Total Sweet Xylitol has teamed up with wholesalers Infinity Foods and Goodness Foods to extend their tree-planting project.
Having already helped to plant 10,000 trees through the charity Trees For The Future, they have now pledged to plant a tree for every bag of Total Sweet sold through Infinity Foods and Goodness Foods between May and August 2017.
“If it wasn’t for nature our whole business wouldn’t be possible, and we want to give something back through Total Sweet,” says Daniel Reeds, MD of brand owner Healthy by Nature. “We’d like to urge other brands to join us in running eco campaigns and hope that retailers will back these type of initiatives; thus encouraging more companies in our industry to put budget aside for such activities. With a combined effort we can certainly make a difference.”