Health food distributor Tree of Life is tapping into the bottled water market by launching its own-brand Penning Spring Water.
The pure spring water is available in both 500ml and two litre formats and is sourced from a protected area in the Wiltshire hills. Naturally filtered through limestone the water is said to have a light, refreshing taste and balanced mineral composition.
“The growth of the bottled water market in the UK has been staggering,” said Kirsten Sowerby, marketing manager at Tree of Life, commenting on the launch. “We’re sure that the taste and mineral composition of Tree of Life spring water will prove popular, and we’re pleased to launch it at a price-point that provides fantastic value for both retailers and consumers.”