Wessanen expands brand portfolio

Wessanen has announced its acquisition of the gluten-free brand Mrs Crimble’s for an undisclosed sum.


Mrs Crimble’s, which produces cakes, biscuits, snacks and treats, achieved net revenue of £12.7 million in 2015 and has widespread distribution in the UK and a increasing international presence.

“Mrs Crimble’s is one of the UK’s best known names in the gluten-free market, with a strong and loyal customer base,” said Patrick Cairns, CEO of Wessanen UK. “This acquisition gives us a great opportunity to benefit from the growing potential of the free-from category in the UK and internationally. Alongside the success of our Clipper, Kallo and Whole Earth brands, Mrs Crimble’s is another great addition to our portfolio of natural and healthy brands, which will help us drive further growth in the market.”

Bill Mapstone on behalf of the owners of Mrs Crimble’s added: “We are very proud of what we have achieved with the Mrs Crimble’s brand and believe that Wessanen are very well placed to take both the brand and the people who have developed this business on to the next level, both in the UK and internationally.”