Be a little funky … choose the West Country

After its ‘rapping farmers’ Yeo Valley is following up last year’s smash hit ad campaign with the launch of a “hunky boy band”.

Comprising Aiden, Zak, Bradley and Mat, The Churned (oh, yes) will see their debut single ‘Forever’ get its first airplay during the first ad break in this Saturday’s X Factor Live show.

Last year’s rap became one of the most talked about X Factor moments, notching up 1.9 million YouTube hits and ‘trending’ on Twitter on the night it first aired.

• Wach the video here.