Natural Products News shines a spotlight on a handful of the latest launches, campaigns, award wins and more from natural and organic brands and businesses.


Crave founder Rob Brice is celebrating winning a TV competition which rewards the category winners with a listing in retail giant Aldi. The episode of the Channel 4 show Aldi’s Next Big Thing, which aired on 17 November, saw Brice and his free-from brand Crave make it through to the final in the store cupboard category. At Aldi HQ, Brice presented products to Julie Ashfield, Aldi’s MD of buying and was selected as one of two finalists. He then had two weeks to create a new product complete with packaging design and came up with a Flamin’ Hot maize snack – Wots’inits – which won him the category and a Specialbuys listing in Aldi stores nationwide. “We travelled back for the final and presented our new product to the team, lots of work had gone into it, the packaging and product itself. To then hear Julie, call our name out as the winner of our category … I was gobsmacked,” says Brice.

Supplements brand AvaCare has partnered with Vitamin Angels UK to support the health and wellness of nutritionally vulnerable children and pregnant women. AvaCare is donating a percentage of sales to Vitamin Angels UK to help provide nutritious food to children in nurseries across the UK. AvaCare customers can also choose to contribute to the charity when they check out on the brand’s website. “This is a fantastic opportunity that we have welcomed with open arms; our mission is to continue to promote simple health that is easily accessible to everyone,” says AvaCare director Relton Heron. Vitamin Angels is a public health non-profit that reaches over 70 million women and children globally. “With AvaCare’s first donation, Vitamin Angels UK will be able to reach over 843 children throughout the UK with nutritional supplementation,” explains Roma Mirutenko, account executive, Vitamin Angels. “AvaCare’s donations will help us grow our programmes throughout the UK.” (Photo Credit: ©Vitamin Angels – Muhammad Fadli ID17)

Joining the brand’s extensive range of natural hair dyes comes a new collection of natural and organic shampoos and conditioners from organic cosmetics brand Ayluna. The five products have been developed to harness the power of nature and feature 100% organic ingredients including damask rose, juniper wood, burdock root, rosemary and pomegranate. Formulated to nourish all hair types, the range is designed to moisturize, strengthen and nourish hair, giving it renewed shine and vitality and encouraging thicker, healthier locks. The products are free from silicone/paraffin, synthetic colorants, scents and preservatives – and certified BDIH Cosmos Organic, 100% vegan and halal. The range comprises: Shampoo for Shine & Care; Shampoo for Dandruff & Dry Scalp; Shampoo for Sensitive Scalps; Shampoo for Damaged Hair; Shampoo for Fine Hair; and Conditioner for Shine & Easy Comb.

Kallø has extended its Veggie Cakes collection with the launch of a new Sea Salt & Cider Vinegar variants. The brand says the launch is in response to continued consumer appetite for new flavour combinations as well as the growing demand for functional ingredient products. The Sea Salt & Cider Vinegar Veggie Cakes are made from lentil and peas and are vegan, HFSS-compliant and gluten-free. Like Kallø’s other Veggie Cakes, the new variant is high in fibre and packed with plant proteins. They are available in 122g packs containing 13 jumbo-sized cakes. “Our Veggie Cakes have been hugely successful … Our latest SKU, in one of the year’s most sought-after flavour combinations, is perfect for consumers who want to switch up their snacking with a product packed with plant-based goodness,” says Adele Ward, Kallø marketing and category director at Ecotone UK.

Regrowz has added a new product to its collection in the form of a wooden scalp massage brush to help tackle hair problems and increase scalp blood circulation, supporting healthy hair growth by strengthening roots. The Regrowz Scalp Massage Brush stimulates follicles and leads to a healthy looking scalp. Hand-held and easy to use, it helps remove the dry skin that causes dandruff and eases any itchiness. Designed to be used while shampooing, the brush replaces fingers and allows the user to enjoy a great hair and scalp-cleaning process. It fits on the palm, ensuring a non-slip grip within the shower for a spa-like experience. Easy for on-the-go use, it can be used on wet or dry hair with or without product and is also great to use alongside hair oil or conditioner. The gentle spikes scrub the hair without tangling or pulling.