Independent and speciality organic tea company English Tea Shop is to be Durham County Cricket Club’s (DCCC) official afternoon tea partner for the 2018 season.
Through the one-year deal, English Tea Shop’s branding will feature on the back of both DCCC’s Academy whites and limited over kit as well as around Emirates Riverside. The brand’s products will be prominent around the ground’s boxes, conference rooms and function suites as well as being available in Austin’s Bar.
English Tea Shop CEO Suranga Herath comments: “At English Tea Shop, we are huge fans of county cricket and are delighted to be Durham’s official afternoon tea partner for the 2018 season. We also place learning and development at the heart of our business, so we are particularly thrilled to be supporting the Durham Academy in both red ball and limited overs cricket.”
“This deal with the English Tea Shop is a welcome addition to our ever-expanding commercial partner family,” adds Durham County Cricket Club sales director, Tom Seymour. “Cricket and tea go hand-in-hand and English Tea Shop is a brand that fits Durham County Cricket Club’s values perfectly. We look forward to working with such an exciting, ambitious and exuberant company like English Tea Shop over the next year.”