Fresh-range ethical grocer goes nationwide with delivery service


Due to consumer demand, ethical online grocer fresh-range has extended its home delivery service to cover the entirety of England and Wales, as well as most of Scotland.

The store specializes in food sourced from ethical and sustainable producers in a bid to enable small-scale businesses – from bakers to brewers and farmers to fishmongers – to supply direct to consumers. In turn, says fresh-range, the customers can shop with a clear conscience, safe in the knowledge that they are buying fairly priced produce via a sustainable and transparent supply chain.

Customers can choose from a variety of artisan products and everyday essentials – from homemade bread from Hobbs House Bakery to organic vegetables from Farrington’s Farm that are up to 40% below supermarket prices.

“Fresh-range is on a mission to deliver fresher food sourced with care from suppliers with the highest welfare and environmental standards,” says founder Rich Osborn. “We are offering a new way for people to engage with British farmers and source food and drink directly via short and transparent supply chains.

“The company has experienced greater than 50% growth year-on-year for the last three years, but until now the service has only been available in the West of England. Now we have ambitious plans to offer the same infrastructure across 16 regions, so that customers can trust that their money is supporting sustainable producers who are tackling the climate and ecological crisis.”

Fresh-range says it is committed to reducing food waste and greenhouse gas emissions in supply chains and uses sustainable compostable and recyclable packaging to reduce plastic waste. By sourcing directly from producers and immediately delivering to the customer, fresh-range eliminates the need for retail infrastructure which allows them to reduce customer prices and pay farmers fairly.