Greedy Goat claims UK ice cream first

Just in time for summer, luxury goats’ milk ice cream brand Greedy Goat has whipped up eight new flavours in glass jars in a move it says makes it the first retail ice cream in the UK to be packaged in biodegradable, recyclable and reusable glass.

The new 500ml ice creams include three topical flavours to celebrate UK current affairs with a playful and characteristically British sense of humour: Theresa’s Chocolate Orange, Margoat Thatcher the Biscuit Snatcher (caramelized biscuit) and Harry’s reMARKLEble Banana (banana & pecan).

The other five varieties feature two favourite British desserts, Nanny’s Rhubaaarb and Custard and I Goat 99 Problems But a Cherry Ain’t One (cherry Bakewell), as well as The Goatfather (salted caramel), Billy Vanilly (vanilla) and Strawberry Strawberry Neighbourhood Doe (strawberry).

The new flavours, packaging and design are all aimed at appealing to discerning consumers looking for a delicious luxury ice cream that also offers a talking point both in its ingredients and packaging. The company is aiming to take goats’ milk ice cream out of the ‘dietary needs’ category and transform it into a mainstream product.

Greedy Goat is made from goats’ milk and 100% natural ingredients and is manufactured in the UK. All Greedy Goat ice creams are egg-free and all except Margoat Thatcher the Biscuit Snatcher are gluten-free.

“We are not the first goats’ milk ice cream to the market but we believe we are the best. Our aim is to build a brand that appeals to a broad audience not because it’s made of goats’ milk but because it is delicious, features unusual flavours and is made in the UK,” says Jim O’Brien, Greedy Goat co-founder.