HFMA Welcomes Houaida Alawieh as New Technical Manager

The Health Food Manufacturers’ Association (HFMA) has announced the appointment of Houaida Alawieh as the new Technical Manager. Houaida brings a wealth of expertise to the role, with her specialist insights in food legislation, regulatory affairs, and industry best practices, as well as extensive experience in the global regulatory affairs domain.

In her new role, Houaida will work closely with CLEAR CHECK, assisting with technical queries and staying updated on regulatory issues that may impact HFMA members and the industry. Her appointment enhances the technical and regulatory support available to HFMA members and their marketing teams, providing them with expert advice and insight.

Martin Last, HFMA Director General, expressed his enthusiasm for the new appointment: ‘I am extremely pleased to welcome Houaida to the team. Her experience and knowledge will be a great asset to the HFMA and our members. Her appointment brings the team back to full contingent and will allow us to continue to support the members and the industry with all aspects of technical, regulatory, legislative, and political affairs. Members will have to opportunity to meet Houaida at the forthcoming AGM and the Technical Working Group meetings. We all wish her well in her new role and look forward to working with her.’

Houaida comments: ‘Joining the HFMA presents an exhilarating opportunity for me to dive deep into the world of health food products. I am passionate about leveraging my expertise in this field to empower our members, guiding them through regulatory challenges and fuelling their growth. With an unwavering focus on member support and a drive to anticipate and adapt to regulatory shifts, I am thrilled to contribute to our collective success. Being part of a team committed to shaping the future of the industry fills me with excitement and purpose.’