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Holland & Barrett, has selected the exhibitors who will have the exclusive opportunity to present at its first ever Innovation Pitch session at this year’s Natural Products Scandinavia, which returns to MalmöMässan, Sweden on 14-15 November.

The seven exhibitors who have made the shortlist are Creative Nature, Ginger Diamonds, Miraz Organic, True Gum, Puori, nucao & nupro and UpCircle, and they will compete for the chance to win a listing with Holland & Barrett Sweden.

Each exhibitor will take to the stage at the Natural Products Talk Theatre (1.45pm on Thursday 15 November) to deliver their live innovation pitch to a line-up of H&B judges in a bid to make a great impression in just five minutes.

The judging panel will be made up of Holland & Barrett Sweden’s senior buying team, including CEO Rikard Furusten and category manager Sunniva Åhlstad. Exhibitors will also be looking to impress a theatre audience full of visiting buyers and retailers with their pitches, as their votes may help swing the judges’ decision.

“I’m looking forward to finding and exploring new, innovative and interesting products that can help people to easily choose a healthier lifestyle; preferably products that are unique in our field,” says Åhlstad, adding: “Natural Products Scandinavia is a great place to explore trends, meet colleagues in the business and create beneficial networks for Holland & Barrett.”

The Innovation Pitch Live with Holland & Barrett is one of the most popular theatre sessions at the Natural & Organic Products Europe show, which takes place annually in London. Due to its ongoing success, the format is being replicated at Natural Products Scandinavia and the Nordic Organic Food Fair – the Nordic region’s biggest trade shows for natural and organic – where it is expected to draw similar crowds to its UK counterpart.

You can find more information and  register for a free trade ticket here.

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About the Author

Jane Wolfe

Deputy Editor
Natural Products News deputy editor Jane Wolfe re-joined NPN in 2013 having previously worked for the magazine as a sub and freelance journalist from its Steyning beginnings.

Articles by Jane Wolfe
Jane Wolfe
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