Bristol retailer sets out on ‘Better Food Journeys’

Bristol retailer The Better Food Company is staging a series of ‘Better Food Journeys’ as part of the Bristol Food Connections Festival, a major foodie extravaganza in the city in the spring (1st-11th May 2014).

The Festival is a coming together of several major events, including Eat Drink Bristol Fashion, BBC Food and Farming Awards, Bristol Good Food Awards and a host of pop-up events around the city.

better_food_journeys_logo_300dpi[5]The Better Food Journeys tours extend the celebrations into the “wild, wild west country” to give the stores’ customers a full field to fork experience.

“Our aim is to connect our customers with the source of their food’ says Better Food Company MD Phil Haughton. “Actually, it’s as much about connecting producers with customers – we all have a stake in telling our stories and understanding the journeys of food.”

He adds: ‘We’d love to take everyone with us, but the organic farms and producers we’re visiting are small and artisanal, so small groups it is. We’ll be making movies of the days though, so you can catch the highlights after the event’.

The Better Food Company, which has a large shop and café in St Werburghs and food hall and deli in Clifton, has won a string of awards including the 2014 Gold Fair Trade award and Best Organic Retailer award. The company has also been at the heart of launching a Community Supported Agriculture venture in the nearby Chew Valley – The Community Farm, whose produce is sold in the shops.

• For details of events and how to book, visit
. Tickets from

Picture: Better Food Company MD Phil Haughton