Erin O’Connor gives natural beauty boost to LFW

Former supermodel Erin O’Connor is bringing key natural brands to London Fashion Week, which takes place 16-20 September.

As part of The Model Sanctuary, O’Connor’s project dedicated to looking after the well-being of models during the event, goody bags will be given out featuring Pukka Ayurveda Skincare and Weleda products.

“I set up The Model Sanctuary as a place where our models can talk freely, but, more importantly, have a bit of down time away from the catwalk,” she says.

“I want young models to feel empowered by their experience here. Hopefully we can help them look after themselves.”

Part of this nurturing process involves nutrition, and promoting the right chemical-free beauty products.

“At The Model Sanctuary we offer up fresh food, supplements and organic beauty products to keep the models balanced and fresh,” she continues.

“I discovered Weleda some years ago when a friend introduced me to Skin Food. I fell in love with the simplicity of the product including its packaging and scent. Because of their holistic philosophy, I felt that Weleda would be ideal to support The Model Sanctuary.”