Magazine app Readly’s new Wellness Barometer, conducted by YouGov, has reported a shift in public reading habits during the coronavirus crisis, with health and wellness taking centre stage.

With health and wellness content being read 32% more now than when compared to the same period last year, the report highlights that sleep and a healthy diet are considered ‘most important’ in the public’s perception of wellbeing, with yoga following closely on their heels.

The Readly Wellness Barometer polled 2,200 British adults. Among them, 74% said getting enough sleep was a ‘vital factor in maintaining a healthy lifestyle’ and 73% added that healthy eating was key to their lockdown habits, while 19% cited taking supplements as a priority.

Inspiration and information, Readly says, came from three main sources for the study’s participants: friends and family at 35%; social media at 24%; and digital magazines at 23%.

The subscription-based app also noted ‘a shift in British reading trends’ on its own platform, with its 165 health and wellness and 310 food and drink titles attracting a spike in consumer readership over the course of the pandemic. ‘Vegan’ and ‘keto’ were among the top five searched wellness-related words during May.

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About the Author

Rosie Greenaway

With a background in writing editorial and creative content for the events, design, travel, food and wellbeing industries, Rosie now turns her focus towards the natural and organic sector as editor of Natural Products News and Natural Beauty News.

Articles by Rosie Greenaway
Rosie Greenaway
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