Meet the Food Fighters

Radical US food activist group SOS Juice has just posted a new music video called Food Fight, aimed at teaching teenagers online and in the classroom about the realities of the American food system.

Food Fight follows an American high school kid “on a journey through his homicidal food reality”. The local corner store, the rap-driven narrative says, is killing his neighborhood – literally. From a Morpheus-like guide, he learns the reality behind the food he’s buying, and must decide to take the Orange Carrot Pill or the Red Bull Pill.

SOS Juice co-founder Ashel Eldridge
explains the reason for making the film: “We feel the greatest hope for fundamental change starts with the foundation for the future – our youth – so the Food Fight team combined music and film with a school curriculum, to help teachers engage students on the most pressing issues we face, in a unique way.

“The flaws of our global economy are best exposed by looking at our food system – soil-depleting and oil-depleting factory farming, economic policies that contribute to starvation abroad, and disease and obesity at home, all packaged with a marketing campaign to enforce the ‘buy first, ask never’ social contract – just buy what they say to buy, and eat/shut up.”