Natural Products Scandinavia 2013, the Nordic trade show for natural health, nutrition, beauty, and self care opens, in Malmö, Sweden, today.

Natural Products Scandinavia is set to welcome thousands of natural and organic products buyers and retailers when doors open for its second edition at Malmömässan in Malmö, Sweden.
The Nordic region’s only dedicated trade show for the natural health, nutrition, beauty, and self care market,Natural Products Scandinavia (together with its sister event, the newly launched Nordic Organic Food Fair) will feature over 300 of the most innovative natural, organic, fair trade, free-from, and eco-friendly brands in the world.
Reflecting the important role that Scandinavia now plays in many international company’s expansion strategies, Natural Products Scandinavia has buyers from over 70 countries pre-registered to date.  And whilst the majority of prospective attendees are coming from across the Nordic region (including key buyers and managers from leading health stores, pharmacy chains, wholesalers and distributers), around 30% of visitors will be flying in from all over the world.
Recent announcements from Diversified Communications UK, the event’s organiser, include the final confirmation of conference sessions for this year’s Natural Products Scandinavia Theatre.
Located on the show floor for 2013, the inspiring line-up includes a Keynote from Life Europe’s managing director Lars Fins.  With more retail than ever being carried out online, the session will offer a retailer’s perspective on the nordic region, and discuss strategies for companies to stay on top of their game.  ‘From healthy but disgusting to delicious and healthy!’ – will take place at 1.30pm on Monday 21 October.
Keynote sessions also include:
·         The Healthy Marketing Company: Natural – what will the consumers pay for?  How to add value to your brands and products
·         Euromonitor: Organic opportunities and natural growth – the Nordic market for organic and naturally healthy packaged food
·         Panel Debate (Ingrid Atteryd – Chair of Food Supplement Europe; Mats Nilsson – Svensk Egenvard; Peter Wennstrom – Healthy Marketing Team; & Heta Pasi – Euromonitor): What are the strategic issues for the industry?
·         Ekologiskt Forum: Together we can create eco
·         Analyze & Realize GmbH Berlin Germany: EU regulations – what’s really going on?
The full Natural Products Scandinavia Theatre programme, including speaker details and timings, are available to view at
New Product Showcase
Another show feature that has already generated a wealth of visitor interest is the New Product Showcase.  Current categories include Best Health Food Product, Best Natural Beauty Product, Best Health & Nutrition Product and Best Eco & Sustainable Product.  Visitors to the showcase on Sunday 20 October will be able to vote for their favourite products, with the Innovation Award winners to be announced at the show’s complimentary drinks reception taking place at 4.00pm later that day.
The following is just a sample of some of the companies that will be showcasing new innovations at the event this weekend:
A.Vogel; Alfamed AS Ramsln – Wild Garlic Drops; Basharat Intertrade AB; Bioflavia; Biofood; Biosym A/S; Bounce Natural Energy Balls; Buslak Oil, s.r.o. Slovakia; Cavalier; Essential Trading Co-operative; Farm Olive Oil – Vale de Arca; Herzberger Bäckerei; Kenkou Selfcare AB; Kinetic Natural Products Distributor; Linwoods Health Food; Little Big Shot – Health Energy Drink; LOOV; Lovechock; Marienburg Charcoal; OMBAR; Natural Balance Foods; Kokoro Haramaki; Navida Natural Foods; Nordic Health Sprays; Nosh Raw; Nuwell Health & Wellness Ltd; Pharmapro Scandinavia AB; Pukka Herbs; Raw Chocolate Company; Rude Health; Sentio Trading Sweden AB; VITEX (Iceland).
The full Natural Products Scandinavia exhibitor list is available to search and view online at
• Natural Products Scandinavia will take place in Malmö, Sweden, on 20-21 October 2013.  The event is co-located with Diversified UK’s newly-launched Nordic Organic Food Fair.

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About the Author

Jim Manson

Jim Manson is Editor-In-Chief of Diversified Communication UK's natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, Time Out and World Bank Urban Age.

Articles by Jim Manson
Jim Manson

2 Responses to Natural Products Scandinavia starts today!

  1. Avatar
    Roy Erichsen April 23, 2014 at 3:39 am #

    Dear friends,

    could you please inform me if there is a Natural Products Scandinavia Show in 2014, plus when and where.

    Roy Erichsen

    • droberjot
      droberjot April 28, 2014 at 2:04 pm #

      Hi Roy,

      Natural Products Scandinavia will take place 26-27 October 2014 in Malmo. I have passed your details on to the team who organise the event but you can also find out more at

      Kind regards,

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