Retailers could be hit by new claims laws

Jim Manson
1 Min Read

Health store owners could face serious restric- tions on their ability to communicate the health benefits of the products they sell.

That’s the warning from manufacturers and brand owners who fear that retailers are unaware of the impact that the Nutrition and Health Claims Regulation (NHCR) may have on them.

Some industry experts believe that retailers who use condition-based signage in store – for example ‘digestive health’ or ‘heart health’ – could be seen to be making claims for products sold close to them.

Expert panelists at the HFMA Health Claims Workshop confirmed that in- store signage could be con- sidered as ‘commercial com- munication’ – and therefore fall within the reach of the new regulation which comes into force in December 2012.

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.
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