Leading figures in Nordic retailing and consumer brands – including speakers from Coop Denmark and Arla – will join some of Europe’s best-known sustainability strategists at a major new conference next month.
The Sustainability in Retail Forum has been developed to help senior executives within leading retailers from across the Nordic region meet the ever-evolving challenges around sustainability.
Kicking off proceedings, Erik Hedén, founder of Sustainable Brand Index – Europe’s largest brand study on sustainability – will look at how and why Nordic shoppers are shifting their purchasing preferences to sustainable choices. He’ll be asking what this means for retailers and brand-owners, and how they need to respond.
Jasper Frederiksen, head of corporate branding at Coop Denmark, will explain why the retailer is setting ambitious new corporate sustainability responsibility (CSR) targets, and also how CSR has become a ‘minefield in Danish retail’.
Hanne Söndergaard, chief marketing officer at Aria Foods, is a firm believer that the global food industry should help consumers live a healthy and sustainable life through inspiration, education and products. She’ll be talking about how large suppliers like Arla are working with retailers to help meet these goals.
Johannes Cullberg, founder of Paradiset – one of Scandinavia’s most exciting new food retailers – will show how he is building ‘Sweden’s most sustainable food chain’ with the help of smart financing initiatives and guerrilla marketing.
Anna Högberg, CEO at Futerra Sweden, says that making sustainability part of a profitable retail offer requires news skills from your marketing advisors. She is expected to highlight ten questions on sustainability and marketing that comms agencies should be able to answer if they are going to help retailers succeed in communicating their sustainability values.
The full speaker list and programme can be viewed here.
Malmo – a natural home
Malmö has set itself one of the most ambitious climate targets in the world: by 2020 the city administration with be climate neutral and by 2030 the whole city will run on 100% renewable energy.
MalmöMässan is located in Hyllie, the most sustainable district in Malmö, and has excellent links to all forms of public transport. In addition to this the restaurant is certified by KRAV and it is continually developing its approach to sustainability.
The Sustainability in Retail Forum takes place on 13 November 2019, at MalmöMässan, Sweden