Kinetic goes live with trade website

Jane Wolfe
1 Min Read

Kinetic Natural Products Distributor has updated its website to provide a new B2B platform for its trade customers.

The new website has been designed to make ordering simple and more efficient, and will also house all media assets, including images, descriptions, ingredients and digital banners, to make it easy for retailers to be involved with Kinetic’s marketing campaigns.

Those in the industry will also be able to keep up with the latest developments in the business through a company blog.

Commenting on the new website, managing director Alexander Barani says: “I am delighted to offer our retailers a more reliable, fast and efficient way of ordering. The Web design is clean and fresh. We are sure the site will be beneficial for all parties involved – primarily our retailers, but also our head office, reps and account managers, hopefully freeing up our sales and customer service specialists to focus more on the deeper details of the business.”

The company says that it relied on user experience design (UX) to develop the site, to ensure superior navigation and search functionality as well as clear presentation of information.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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