Kinetic goes live with trade website


Kinetic Natural Products Distributor has updated its website to provide a new B2B platform for its trade customers.

The new website has been designed to make ordering simple and more efficient, and will also house all media assets, including images, descriptions, ingredients and digital banners, to make it easy for retailers to be involved with Kinetic’s marketing campaigns.

Those in the industry will also be able to keep up with the latest developments in the business through a company blog.

Commenting on the new website, managing director Alexander Barani says: “I am delighted to offer our retailers a more reliable, fast and efficient way of ordering. The Web design is clean and fresh. We are sure the site will be beneficial for all parties involved – primarily our retailers, but also our head office, reps and account managers, hopefully freeing up our sales and customer service specialists to focus more on the deeper details of the business.”

The company says that it relied on user experience design (UX) to develop the site, to ensure superior navigation and search functionality as well as clear presentation of information.