In a move that demonstrates its strong support for independent health stores, supplements brand Nature’s Own is no longer selling its products direct to consumers.
The Nature’s Own Food State and Wholefood supplement ranges are now solely stocked in indie health retailers and their online stores, across the UK, and the brand has closed its online and telephone sales. Its website is now an information-only space where consumers can locate their nearest stockist.
As part of its initiative to support the indies, the brand has also refreshed its packaging with new-look bottles.
“We have taken the decision to only supply direct because we believe in the future of the high street, and the independent health stores, who have successfully adapted to changing trends over the decades,” says David Barrie, health food sales manager at Nature’s Own. “With our products now solely available in these stores, we continue to be one of the most unique health supplements companies in the UK. I am delighted that we now offer a dedicated, one-to-one service for our independent retailers.”
He adds: “Our roots are in independent trade and our mission has always been to impart knowledge to individuals, in order that they are empowered to make informed choices in the field of nutrition. We feel that to directly stock independent businesses only is the best way to continue with the Nature’s Own brand, ethos and trade.”