Question: Where can you go to benefit from some great retail advice from top PR and branding experts and enjoy dinner and a top level Premiership rugby match?
Answer: At an exciting and original workshop and networking event being hosted by the NAHS.
‘Progressive Retailing Strategies For The Health Food Store’ is the title of the event which is being organised by Quest Vitamins for the NAHS and being staged at the impressive at Sixways Stadium in Worcestershire — home to the Worcester Warriors — on Friday 25 November. The event is free to all independent health store owners and staff.
The workshop is designed designed to challenge retailers to move beyond staple promotions and cautious retailing techniques. The workshop will be presented by Jeremy Scarf, the managing director of Keane Brands and Dan Clifford, the head of PR at the WWA advertising and marketing agency. Jeremy Scarf’s session ‘Making a Point with Point of Sale’, will focus on enhancing merchandising and communications in health food stores.
Dan Clifford’s session ‘Making Your Store The Story’, will provide practical advice on how to use local PR and social media to increase the profile and footfall of health food stores, and providing examples of the coverage secured by Dan for numerous health food stores through Quest’s local PR support for its retailers.
The workshop will also provide a great opportunity for networking between retailers and will end with dinner and an opportunity to watch the Aviva Premiership Rugby match between Worcester Warriors and Bath Rugby from Quest’s corporate box at Sixways stadium.
NAHS Chair Wendy Atkinson said “The NAHS is constantly looking for new ways to support its existing membership and to attract new members to the association. We are particularly excited about this forthcoming workshop, as it is specifically designed for the retailer segment of the health food industry, and will provide innovative yet practical ideas that can be implemented by these retailers to respond to the current difficult trading environment”.
Quest managing director Mohamed Hassam, who has taken an active role in the organisation of the workshop, said: “The two expert consultants who have agreed to run the workshop are energetic and passionate individuals and I know that the retailers who attend will leave buzzing with new ideas to implement from the very next day.”
• The workshop is being held at Sixways Stadium in Worcester on Friday 25th November starting at 2.30pm and retailers interested in attending should register at http://www.nahs.co.uk/registration.html at the earliest opportunity to avoid disappointment.