Science in Sports (SiS) has become the official sports nutrition partner to Liverpool FC for the 2016-17 season.
The club will work with SiS and its sports nutrition experts to create bespoke plans for each player in The Reds’ first team, the Academy and Ladies sides, to include a wide range of the brand’s products including its GO isotonic energy gels and its protein range.
“Nutrition is integral to any successful football team and we’re looking forward to working alongside SiS this season,” said Billy Hogan, the club’s chief commercial officer. “SiS is committed to taking its position in the sports nutrition industry seriously which is something that is extremely important to Liverpool Football Club.”
Ashley Read, marketing director for SiS, added: “We’re excited about expanding into this partnership with Liverpool FC. The club shares our awareness and focus on the importance of marginal gains and we look forward to supporting them with innovative sports nutrition solutions to meet their needs.
“Working with the LFC team, we’ll develop and test a number of innovative products we have in our launch pipeline and have their feedback and insights support our product development for 2017.”