Described as a ‘totally unique’ soft drink set to shake up the category in the UK, Suívie Jabuticaba combines a relatively unknown, highly nutritious Brazilian berry with Swiss apples, ginger and water straight from the Alps.
The secret to this original and great-tasting drink, says the brand, is the jabuticaba berry which is indigenous to Brazil and only in season for a few weeks each year. The berry – Brazil’s ‘best-kept-secret’ – is rich in vitamins C and E, antioxidants, potassium, iron and magnesium.
With a patent pending, Suívie Jabuticaba is the only product in the UK made from the jabuticaba berry and is being positioned as a refreshing alternative to sugary soft drinks or alcohol, as a post-gym drink or afternoon pick-me-up. With just 49 calories per bottle, it has no added sweeteners, colours, sugars or preservatives.
“We’re thrilled to be bringing this innovative and unique product to the UK,” says Christophe Bosiers, founder of Suívie Jabuticaba. “Not only does it have a variety of health benefits, Suívie Jabuticaba has a competitive edge with its rare berry jabuticaba and ingredients sourced directly from farms in Switzerland and Brazil. It’s perfect for those craving a drink with provenance and transparency.
“The UK soft drinks market continues to thrive, with the trend for more healthier alternatives showing no sign of slowing down. Our aim is to drive distribution and so we are looking forward to making our mark as we build our awareness and presence within this exciting sector.”