The Berry Company picks up fresh new look

The Berry Company
The Berry Company

The Berry Company has reformulated its line of ambient berry and tea-based power juices and given them a makeover to highlight to consumers the berries, botanicals and other natural ingredients it uses.

The offer comprises: Blueberry with Grape and Baobab; Cranberry with Red Grape and Rooibos; Goji Berry with Passionfruit and Turmeric; Superberries Purple with Blueberry and Guarana; Superberries Red with Cranberry and Hibiscus; and White Tea and Peach with Lemon and Moringa.

The health-boosting drinks now have no added or refined sugars, preservatives, colourings or sweeteners.

“We have premiumized our entire juice offering by removing any added sugar, whilst also resisting the temptation to substitute this with stevia or added sweeteners,” explains The Berry Company founder Khaled Yafi. “Instead, we have added more juice and botanicals to ensure our juice blends are always free from added sugar, sweeteners and maintain an all-natural profile … We’ve worked hard to ensure our new range hits the mark with consumers looking for healthier choices in the ambient aisle.”