The Health Food Manufacturers’ Association (HFMA) has reported a record year for membership sign-ups, with 22 new companies having joined in the past 12 months.
Among the new recruits are supplements brands BetterYou, Swisse Vitamins and Rubicon Technical.
“This exciting burst of sign-ups ensures that the HFMA remains not only the most vocal and proactive trade association representing the natural products industry, but also the most representative,” the association said in a statement.
Andrew Thomas, founder and managing director of BetterYou, comments that ‘becoming a member of the HFMA community has been a strategically valuable decision’ for the brand.
“Not only do we feel better connected to and invested in the industry within which we operate, as a company that prides itself on pioneering technological innovation their advisory role on legislative matters is now a fixed element within our development process timetable.”
To us, the HFMA perfectly balances the interests of their members with regulation
Kathryn Szymonowicz, managing director of new member Rubicon Technical, adds: “We consider the HFMA to be the leading trade organization in the UK natural products industry. Rubicon Technical are absolutely delighted to be members of such a dynamic, intelligent, engaging and inclusive organization. To us, the HFMA perfectly balances the interests of their members with regulation – whether it be influencing at the highest levels or assisting companies in implementing it. In doing so they really do live up to their mission of championing the health of the nation. We quickly discovered the value of being a member of the HFMA is immeasurable.”
Graham Keen, the HFMA’s executive director, says the association is ‘in very good shape’.
“Interest in membership has never been higher. Our members really appreciate our efforts to protect, preserve and defend our industry, and this message seems to be getting out to companies not yet in membership.”