Waitrose is the latest retailer to be confirmed as a judge of this year’s Natural & Organic Awards Europe.

Waitrose joins Planet OrganicBig Green SmileWell Natural and Amaranth to lend its knowledge and expertise to the judging process across 17 categories spanning Health & Nutrition, Food & Drink, Beauty and Natural Living.

Elen Ormson, partner and brand manager, Waitrose, comments: “Waitrose prides itself on its commitment to quality and environmental sustainability – things synonymous with the natural and organic product industry. We are therefore delighted to be involved with this year’s Natural & Organic Awards and very much look forward to assessing all of the entries in detail.”

Each product entered into the 2021 awards will be profiled in the September issue of Natural Products News, with the winners announced via a virtual awards ceremony on 10 September, co-hosted by the magazine’s publisher Dominic Roberjot, and editor Rosie Greenaway.

“Every year the Natural & Organic Product Awards are a celebration of creativity and innovation. Despite the difficulties faced by brands and retailers we’ve continued to see the industry develop and launch new products for increasingly health-conscious consumers. We therefore felt it was important to find a way celebrate these new products this year and we’re absolutely delighted that Waitrose have chosen to help us with the process of deciding the winners,” says Roberjot.

For details on how to enter the awards, visit https://www.naturalproducts.co.uk/awards/. Entries close on 23 July 2021.