Bristol-based health and natural food store Wild Oats will be highlighted as one of the UK’s most inspiring small businesses as part of this year’s Small Biz 100 campaign.

Providing a welcome profile boost to small firms across the UK, the campaign celebrates a vibrant range of community-driven businesses on social media – a different company each day for 100 days leading up to Small Business Saturday on 5 December, encouraging consumers to shop local and support businesses in their communities.

Wild Oats health store, which was founded by Mike and Loes Abrahams in 1981, will be placed in the spotlight on Thursday 8 October. One the day, the shop will be placing Wild Oats gift vouchers around some of Bristol’s landmarks for people to discover and spend in store.

We have seen the industry flourish and it’s exciting to see the boom in other small independent businesses opening and thriving

“We are delighted to be a part of the Small Biz 100,” says Mike. “In our 40 years of trading we have pioneered the ethos that has allowed the local community to thrive and live an ethical and sustainable lifestyle. We have seen the industry flourish and it’s exciting to see the boom in other small independent businesses opening and thriving.”

Michelle Ovens MBE, director of Small Business Saturday UK, adds: “Congratulations to Wild Oats for joining the Small Biz 100! This campaign highlights the amazing, positive impact small firms have on communities across the UK. Given the phenomenally tough time small businesses have had, and the special role they played supporting communities in lockdown, it’s vital we continue to support them as this crisis continues. This year’s Small Business Saturday is going to be the most important one yet, and we’re determined it will also be the best.”

Small Business Saturday is now in its eighth year in the UK, with last year seeing a record turnout of 17.6 million people choosing to shop small on the day, generating an estimated £800 million.