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New Mediaplanet campaign set to raise awareness of skin health

Your Skin is a new campaign being launched on 24 February by Mediaplanet. Running for six months, it will focus on raising awareness of skin health issues such as skin cancer, eczema, psoriasis and vitiligo. Aimed at the public, patients, healthcare professionals and GPs, the campaign in running in collaboration with the British Association of […]

February 16, 2017 Continue Reading
Higher nature True Food Range

Higher Nature revamps True Food range

Higher Nature’s True Food range of Food State Nutrition supplements has been relaunched with new labelling and in-store support. The new on pack livery features silver branding and illustrative food cues to give a striking and premium look and create on-shelf standout and clarity. Designed for ultimate impact and self-selection, the range is being supported […]

March 29, 2016 Continue Reading
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Organic September hits the mark

This year’s Organic September achieved a fantastic reach both through social media, traditional media and the concerted effort from stores across the country. Throughout the month the press coverage reached over 30 million across nationals, consumer and trade, and there was blogger outreach of over 250,000 views. Over 1,000 packs of the campaign’s POS material […]

October 30, 2015 Continue Reading
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Organic September: a retailer’s perspective

This year’s Organic September was a great success but there’s always room for more independent stores to get stuck in. So what’s in it for retailers and why should they bother getting involved? “They’d be mad not to,” says Katy Mansell-Carter, marketing manager, The Better Food Company, who talked to NPN about her experience of […]

October 30, 2015 Continue Reading
eyehealthinfo2015_complete

National Eye Health Week

The sixth annual National Eye Health Week is now in full swing and will run until 27 September. The event sees eye health charities, organizations and health professionals from across the UK join together to promote the importance of eye health and regular eye tests. This year Optical Express has a brand new infographic highlighting […]

September 23, 2015 Continue Reading
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Firefly lights up drinks range

Firefly Revitalising Juice Drinks has relaunched with a refreshed pack design, an on-the-go range and improved recipes. The new packaging features brighter colours, botanical drawings and a brand new Firefly logo. A botanical stamp has also been put on the bottle lids to emphasize the fact that the drinks are ‘boosted with botanical blends’. The […]

July 16, 2015 Continue Reading
Print

Get ready to Organic Your September

The Soil Association’s month-long Organic September campaign presents retailers, wholesalers and organic businesses with an ideal opportunity to spread awareness of organic as well as increase sales and gain new customers. Figures from Nielsen released in October last year showed that sales of organic food and drink through UK supermarkets were in excess of £100 […]

July 3, 2015 Continue Reading
awareness

Coeliac Awareness Week kicks off

Today (11 May) sees the start of Coeliac Awareness Week, organized by Coeliac UK, which aims to reach the half a million people currently living with undiagnosed coeliac disease in the UK. The week is designed to help people become more informed, empowered and confident to have their symptoms investigated and seek a diagnosis, as […]

May 11, 2015 Continue Reading
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