• Food & Drink
  • Health & Nutrition
  • Natural Beauty
  • Natural Living
  • News
  • Features
  • Opinion
  • Video
  • Latest Issues
Search
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
NP NEWS | The online home of Natural Products magazine
  • Food & Drink
  • Health & Nutrition
  • Natural Beauty
  • Natural Living
  • News
  • Features
  • Opinion
  • Video
  • Latest Issues
Home News Company News Doves Farm unveils new FREEE brand
  • News
  • Company News
  • Food and Drink
  • Free From
  • Organic

Doves Farm unveils new FREEE brand

By
Jane Wolfe
-
June 1, 2017
Facebook
Twitter
WhatsApp
Linkedin
    doves farm

    Doves Farm has separated its free-from product offer from its traditional organic, wheat-containing products in a major rebrand, following an investment of over £3 million.

    doves farmFREEE by Doves Farm is now the umbrella brand for the company’s entire free-from offer. The range comprises 65 products including flour, pasta, breakfast cereals, cookies and flapjacks. Three new lines have been added to the flour sack range – 16kg of Millet, Quinoa and Teff Flours – and two new mixes have been added: Gluten Free White Bread Mix and Gluten Free Pizza Base Mix.

    In addition, a new FREEE by Doves Farm website has been created to simplify online shopping by offering information for allergen-aware consumers. The brand has also introduced new social media handles across Facebook, Twitter and Instagram – @FreeeFoods to create a free-from specific platform.

    “We felt it was time to clearly define the two pillars of our business and invest in giving our free-from range its own home,” says Doves Farm co-founder Clare Marriage commenting on the launch. “Our new logo incorporates an additional bouncing ‘e’ in FREEE that offers a sense of feeling free again.

    “FREEE by Doves Farm believes in choosing naturally gluten-free raw materials, for example, we would never use hydroxypropyl methylcellulose (HPMC). We do this by offering great products that never compromise on taste and are all clearly labelled for the consumer.”

    • TAGS
    • clare marriage
    • Doves Farm
    • Facebook
    • free-from
    • freee by doves farm
    • gluten-free
    • hpmc
    • instagram
    • logo
    • millet
    • quinoa
    • social media
    • teff
    • Twitter
    • Website
    Facebook
    Twitter
    WhatsApp
    Linkedin
      Previous articleMeridian mixes it up with new cocoa nut butters
      Next articleOrigins botanical waters spring to market
      Jane Wolfe
      Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.

      RELATED ARTICLESMORE FROM AUTHOR

      Health & Nutrition

      New bill could remove FDA control over VMS

      Food and Drink

      French name ban ‘sabotages’ climate change efforts

      Morrisons
      Food and Drink

      Morrisons launches carbon neutral eggs

      Get the latest natural & organic news delivered straight to your inbox every week

      SIGN UP TO NPN

      Ukraine

      most popular

      Health & Nutrition

      New bill could remove FDA control over VMS

      Rosie Greenaway - August 8, 2022
      A new bill in Congress could see food and supplements removed from the US Food and Drug Administration’s jurisdiction.

      French name ban ‘sabotages’ climate change efforts

      Food and Drink August 8, 2022
      Morrisons

      Morrisons launches carbon neutral eggs

      Food and Drink August 8, 2022
      KIND

      KIND chooses love with limited edition designs

      Food and Drink August 8, 2022

      ‘Nature herself has so many of the answers’ – Prince Charles

      Food and Drink August 4, 2022
      ABOUT US
      Natural Products is Britain’s leading trade magazine for the natural and organic products industry. Published since 1993 Natural Products provides a unique campaigning edge with a strong reputation for editorial quality and is the must-read title within the industry.
      Contact us: [email protected]
      FOLLOW US
      © © Natural Products News 2021
      MORE STORIES
      Health & Nutrition

      New bill could remove FDA control over VMS

      Rosie Greenaway - August 8, 2022
      A new bill in Congress could see food and supplements removed from the US Food and Drug Administration’s jurisdiction.