Positioning itself as the UK’s first adaptogenic nut butter brand, London-based Nuccy (‘noo-chee’) has launched with a three-strong collection.
Each of the variants – Hazel Coco Flow, Almond Coco Flow and Peanut Coco Flow – contains the adaptogen ashwagandha, specifically selected for its calming properties, and are sweetened with toasted coconut.
Nuccy’s palm-oil free nut butters use organic nuts, which the brand says helps the body to better absorb the ashwagandha as well as providing a natural source of protein and vitamins.
The brand was founded by French-born Aliénor Bouzenad who had been taking adaptogens alongside a daily routine of meditation and yoga, to support her mental health, and the name was inspired by the word ‘nocciola’, meaning ‘hazelnut’ in Italian, as this was the base for her first creation.
I was motivated to create an
easy and delicious way to enjoy the daily benefits of adaptogens
“I found that taking adaptogens had a noticeable positive effect on my mood, but that the daily task of weighing out the powder was both time consuming and uninspiring,” Bouzenad explains. “I was motivated to create an easy and delicious way to enjoy the daily benefits of adaptogens that could be used in a variety of recipes. I began experimenting in my kitchen, using a food mixer to trial different nut butter and ashwagandha combinations. After refining the flavours, I worked with a UK manufacturer to put them into full production and thus, Nuccy was born!”
The nut butters – which can be added to breakfast bowls, pancakes and smoothies, eaten for a pick-me-up snack or spread over toast, fruit and crackers – are presented in recyclable glass jars with home-compostable labels.