A behind-the-scenes look at organic


In partnership with BioFach, Speciality Food Magazine has published The Organic Report 2019 – a nine-page document providing an in-depth, ‘behind-the-scenes’ look at the organic market both in the UK and globally.

Holly Shackleton, editor of Speciality Food Magazine – who says the format was a first for the publication – explains the reasons behind the collaboration: “The role of organic within the food and drink industry is increasingly pertinent in today’s society. Questions regarding transparency, environmental impact and sustainability – all of which are at the heart of the organic mission – are being asked more than ever before, but it can be hard for businesses to know what they need to do to satisfy these demands.

“That’s why Speciality Food Magazine and BioFach collaborated to create The Organic Report 2019: an overview of Britain’s organic sector as it stands today, incorporating industry, producer and retailer insight, plus domestic and international opportunities, so that businesses can make informed decisions as they move towards a more sustainable future,” says Shackleton.

The role of organic within the food and drink industry is increasingly pertinent in today’s society

Key takeaways from the report include:

  • Why do UK shoppers buy organic? Among 18-25 year olds, the biggest driver is the environment
  • What’s selling – and what’s not? Dairy remains the strongest category, with the sector now worth £33 million
  • Do consumers understand organic? According to a survey of 25,000 respondents, only 26% favoured organic over natural
  • What can Britain learn from overseas markets? Denmark demonstrates simplicity with one organic logo and one certifier
  • What’s the future of the UK’s organic market? Organic food trends are outlined, with ferments, energy-focused snacks, sea vegetables and veganism all getting a mention.

Visit https://bit.ly/2WI3v4c to download the full report and read expert comment from The Organic Trade Board, The Soil Association, The Department for International Trade, Unicorn Grocery and Renée Elliot – founder of Planet Organic.